Scope and Application
Montpetit Orthodontie is committed to protecting the confidentiality of your personal information. Since we obtain information about you through our services, we believe it is important that you understand how we collect, use, communicate, and retain this information. This Privacy Policy (the "Policy") summarizes our practices regarding the protection of personal information.
Montpetit Orthodontie reserves the right to modify this Policy at any time without notice. The up-to-date version of the Policy is available on our website, and its effective date is indicated there. If significant changes are made to the Policy, you will be informed by means of a notice published on the home page of our website. If you continue to use our website after such changes take effect, you will be deemed to have accepted these changes. We recommend that you consult this Policy regularly.
Collection of Your Personal Information
Montpetit Orthodontie collects the personal information that you provide voluntarily when you use our services (collectively the "Services"). The Services include, but are not limited to: access to our website, notably the completion of a form, sending emails, or telephone communication with Montpetit Orthodontie. In the case of information collected for the purposes of sending emails, the collection will be done in accordance with our Email Policy (later in this document).
The personal information collected by Montpetit Orthodontie may include your first and last name, your email address, your telephone number, your postal address, your contact information, your banking information, and any information that you have transmitted to us declaratively.
Montpetit Orthodontie may also collect certain personal information concerning you from external sources, with your consent or without your consent, if the law authorizes it.
When you access our website, we may collect information concerning your use of our Services in accordance with this Policy. This information may include your IP address, the type of device and operating system you use to access our website, your browsing behavior on our website, including the time and place you consulted our website, the features used, and the sections consulted.
Use of Your Personal Information
We only use the personal information that is necessary for the purposes set forth in this Policy or otherwise disclosed at the time of collection.
We use your personal information to:
We may aggregate, analyze, and use your personal information for commercial purposes, notably to:
Please note that this process may involve the use of artificial intelligence algorithms. Unless this information is de-identified and used solely for study, research, or statistical purposes, you may withdraw your consent to this use by sending an email to the contact information provided in the "General Information and How to Exercise Your Rights" section of this Policy.
We may also use the information we have collected to add personalized elements to our Services or to plan content more effectively, based on the interests of users. Montpetit Orthodontie and its partners may also use your information to present you with content likely to interest you, within the limits permitted by applicable laws.
In accordance with our Email Policy, we may use your personal information to send you promotional or informational emails concerning activities or news, always with the goal of providing you with the best possible service.
Communication of Your Personal Information
Montpetit Orthodontie may communicate, without your consent, your personal information to its agents, service providers, or consultants, including merchants, in cases where they require this information within the framework of their service provision. For example, but without limitation, without your consent, Montpetit Orthodontie may communicate your personal information to a third party handling payment processing, shipping and returns management, or customer service management.
These agents, service providers, and consultants will commit by contract to use the personal information communicated to them only to provide specific services, to respect confidentiality in accordance with this Policy, and to return or destroy this information at the end of the business relationship. Furthermore, any violation or attempted violation of these confidentiality obligations while under the responsibility of the agents, service providers, and consultants must be brought to the attention of Montpetit Orthodontie.
Montpetit Orthodontie may communicate personal information to a third party in order to conclude a business transaction, in compliance with the requirements provided by law.
Montpetit Orthodontie may also, without your consent, communicate your personal information when the law authorizes or requires it. For example, in a situation where doing so would prevent fraud or a risk of serious physical harm to any person.
Whenever Montpetit Orthodontie must disclose personal information concerning you, it will strive to disclose no more information than is required by the circumstances.
You will find in the section "Cookies and conversion pixels" information on how certain personal information may be communicated to Google in order to use "Google Analytics" and "Advanced Matching" services, as well as to Meta in order to use "Advanced Matching" services.
Upon request, you may obtain further information regarding the communication of your personal information. You will find the contact information for the resource person to make such a request in the section "General Information and How to Exercise Your Rights" of the Policy.
Cookies and Conversion Pixels
We use an element of your browser called a "cookie" to recognize your computer. We may also use conversion pixels. A "cookie" is a small data file that is written to your hard drive when you visit a website. A "persistent cookie" remains stored until it is deleted or until a pre-set expiration date. A "session cookie" stays in your computer's RAM and disappears at the end of the session.
A conversion pixel is a small piece of code inserted into our website that allows us to compile statistical data on site usage habits, notably to know how many clicks were recorded on a link, an advertisement, or a specific area.
Some of the cookies we use collect information about your use of our website and allow us to improve its functionality, identify the most frequent pages, and the effectiveness of the advertisements displayed there. Other cookies facilitate your navigation on the site by collecting, for example, the preferences you have selected and your location.
We also use cookies and conversion pixels for marketing purposes (they allow us to display targeted advertisements based on your fields of interest, according to your use of our website) and to perform market analysis and campaign effectiveness measurements. Data collected through cookies and conversion pixels may be used by Montpetit Orthodontie and shared with service providers such as Google and Meta or partners, in accordance with this Policy.
We partner with Microsoft Clarity and Microsoft Advertising to determine how you use and interact with our website through behavioral metrics, heatmaps, and session replays to improve and market our products and services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Furthermore, we use this information for site optimization, fraud prevention, security, and advertising. For more information on how Microsoft collects and uses your data, consult the Microsoft Privacy Statement.
In addition, to improve website speed, ensure data confidentiality, improve the quality of data sent to third-party platforms (e.g., Facebook, Google Ads, and GA4), and enrich certain data, we may use tagging technology available via the Google Cloud platform. This allows us to collect the user's IP address, as well as certain information about the user's device (browser, browser version, device type, operating system, and operating system version). Furthermore, geolocation data such as country, region, city, and city latitude/longitude are automatically derived by the Google Cloud App Engine service based on the user's IP address. The data collected in this way passes through a Google Cloud server before being relayed to third-party platforms. For more information on the manner in which the Google Cloud platform collects and uses your data, consult the Google Cloud Privacy Statement.
Meta (Facebook) Advanced Matching Functions
Personal information including purchase information, as well as email addresses, telephone numbers, first names, last names, civic addresses, cities, provinces, countries, and postal codes will be hashed on the website via pixels and cookies in a way that they can no longer directly identify you. This de-identified or anonymized information is then communicated following Meta (Facebook) advanced encryption protocols in order to ultimately be able to offer you news about products adapted to your needs. Please note that Facebook may also use web beacons and other storage technologies to collect and receive information on the website and elsewhere on the internet. This information can only be used by Meta (Facebook) in accordance with its Cookie Policy and Terms applicable to Facebook Business Tools. This information will furthermore be protected by contractual measures which you can consult at the following links:
You have the right to withdraw your consent by deactivating these features via http://www.aboutads.info/choices.
Google Enhanced Matching and Google Analytics Functions
Enhanced Matching. Personal information including purchase information, as well as email addresses, telephone numbers, first names, last names, civic addresses, cities, provinces, countries, and postal codes will be hashed on the website via pixels and cookies in a way that they can no longer directly identify you. This de-identified information is then communicated following advanced encryption protocols to Google in order to ultimately be able to offer you news about products adapted to your needs.
Google Analytics. When information is collected for statistical purposes, we may use Google Analytics. Google Analytics employs cookies to collect statistical data and tracking beacons, notably the user's origin, for the purpose of analyzing how internet users use our website, particularly through the User ID feature which allows each connected user to be associated with a permanent encrypted identifier coming from the CRM platform. These cookies are used to retain non-personally identifiable data. Certain Google Analytics features such as Google Signals can allow for more precise demographic information to be obtained.
If you do not wish to transmit information to Google Analytics, you can choose to deactivate the use of your data by using the Google Analytics opt-out browser add-on, available here: https://tools.google.com/dlpage/gaoptout.
You can withdraw your consent and configure privacy settings at the following link: How Google uses data from sites or apps that use its services..
For more information concerning Google Analytics and its privacy policy, we invite you to review their privacy policy, available here: https://policies.google.com/privacy?hl=en.
Please note that information communicated to Google for advertising purposes is protected under the Google Ads Data Processing Terms..
Furthermore, for any type of cookie or Pixel, you can configure your browser to notify you before accepting cookies. You will thus receive a warning message for each cookie. You can deactivate or delete cookies by configuring your browser to this end. However, if you deactivate or delete cookies, certain portions of the features or the website might not function correctly.
Retention and Security of Your Personal Information
We retain the personal information collected in accordance with the Policy, and this, only for the duration necessary to fulfill the purposes for which it was collected, or to comply with our legal or regulatory obligations. Once the purposes of the collection are accomplished, Montpetit Orthodontie destroys your personal information. If you have further questions about the duration for which we retain your personal information, you can contact us at the coordinates indicated in the section "General Information and How to Exercise Your Rights" of this Policy.
We maintain your file ourselves. Furthermore, we take and apply adequate security measures to preserve the private or confidential nature of your information. Thus, we implement policies and practices that frame our governance in this regard. These notably provide for:
General Information and How to Exercise Your Rights
You have the right to know the purposes of the collection and processing of personal information collected by Montpetit Orthodontie concerning you and to obtain information on its use, communication, retention, and destruction.
You have the right to access your information, to update it, or to correct it.
It is your responsibility to inform us of any significant change relative to your personal information that may occur and to ensure that all personal information in your account is accurate, by directly making the relevant modifications in your account when possible or by contacting us directly as needed.
You can at any time withdraw your consent to the use and retention of your personal information by Montpetit Orthodontie, request the erasure of personal information that is outdated or not relevant to the achievement of the purposes mentioned in this Policy, or object, where the law permits, to its use or communication by Montpetit Orthodontie. In such a case, it is possible, however, that you may no longer be able to access our Services, in whole or in part, or certain of their features. Upon request, we will communicate your personal information to you, when collected electronically, in a structured and commonly used technological format.
To exercise your rights described above, or if you have questions or comments concerning this Policy, you can contact the person responsible for the protection of personal information, Ms. Andrée Montpetit, by email at info@montpetitortho.caby telephone at +1 514 624-2972, or by mail at the following address:
Montpetit Orthodontie
14770, Pierrefonds Blvd
Pierrefonds-Roxboro (Quebec) H9H 4Y6
Canada
Montpetit Orthodontie will respond to any request for access or rectification with diligence within 30 days following the date of receipt of a written request. In the event of a refusal to provide or correct information, Montpetit Orthodontie will provide you with the reasons for its refusal and the sections of the applicable law that support its refusal, subject to the restrictions provided for in the law, and we will inform you of your remedies (recourse).
If Montpetit Orthodontie refuses to rectify your personal information, we will allow you to add written comments to your file regarding the personal information that was the subject of the refusal to rectify. Montpetit Orthodontie will also retain the personal information that was the subject of a request for access or rectification for as long as necessary to allow you to exhaust the remedies provided by law.
If you wish for further information on the protection of personal information on the Internet, please visit the websites of the Commission d’accès à l’information du Québec and the Office of the Privacy Commissioner of Canada..
Hyperlinks
When you click on a link and leave the Montpetit Orthodontie virtual space, the information exchanged from that moment on is no longer subject to the Montpetit Orthodontie Privacy Policy, but rather to the policy of the site to which you are redirected. We invite you to read the privacy policy of the site in question.
Policy updated on March 9, 2026.
